A.D. Cruze is a dj and producer who has been a staple in the south beach club scene since the early 90's. His early beginnings as a dance music a&r and promoter for Streetbeat Records and Whirling/Sire Records served as a solid foundation for his goal to become a professional dj and dance music producer. Exposure to artists like Johnny Vicious, Hex Hector and Robbie Rivera pushed him to work on his own music and establish himself as a taste maker dj in south beach. His production style and djing sound is a little of 2 things: Latin or Afro tribal rhythms and bumpy synths. His tracks always feature percussion and synths with a bouncy feel and a lots of brights. His latin influences have played a key role in his sound and when combined with the analog synths for which he has an affinity for create a distinct sound all his own.
Lately he's been trying to concentrate on doing prime time records that will work in a late evening set. But in South Beach djs play peak hour records on Sunday afternoons so who knows what the term "peak hour" means anymore! As a.d. simply puts it I'm just glad to be working on music and getting paid to do it after more than 10 years on the beach!